Evaluating & Strategizing
We started by defining Y.ENGAGE’s identity to align internal objectives with external perceptions. With a customer experience audit we learned how the company engages and retains clientele.
This work culminated with strategic recommendations for how to improve internal practices, and outlined how the website would simplify the process.
Redeveloping the Brand
Informed by user data and stakeholder interviews, our team designed a new look and feel for Y.ENGAGE.
Designing with the Community in Mind
With community advocates and corporate partners top of mind, a new website was an integral initial touchpoint to lead to future engagement and partnerships. Conveying the company’s impact and showcasing the customized service fit the bill for exactly what was needed.